Philip Mordecai 9/16/25 Philip Mordecai 9/16/25

The 2025 Sports Playbook: How Brands Win With Fandom

Fan Voices: The 2025 Sports Playbook: How Brands Win With Fandom And Streaming - the CMO network-Forbes

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Philip Mordecai 9/2/25 Philip Mordecai 9/2/25

How ‘KPop Demon Hunters’ Became One of Netflix’s Biggest — and Most Unexpected — Hits, ‘Fandom isn’t slowing down’

Fan Voices: FandomIQ blog -kpop-demon-hunters-success-netflix-Fandom

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Philip Mordecai 8/21/25 Philip Mordecai 8/21/25

How movie fandom impacts buying behavior.

Fan Voices: FandomIQ blog -How movies impact fans’ buying and engagement

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Philip Mordecai 8/5/25 Philip Mordecai 8/5/25

How the Fandom Journey builds loyalty.

Fan Voices: FandomIQ blog -How the Fandom Journey builds loyalty

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Philip Mordecai 6/4/25 Philip Mordecai 6/4/25

Classifying and Characterizing Fandom Activities: A Focus on Superfans’ Posting and Commenting Behaviors in a Digital Fandom Community

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Philip Mordecai 6/4/25 Philip Mordecai 6/4/25

Gatekeeping the Gatekeepers: An Exploratory Study of Transformative Games Fandom & TikTok Algorithms

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Philip Mordecai 6/4/25 Philip Mordecai 6/4/25

From celebrity advocacy to fandom advocacy: Harness the power of participatory fandom culture

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Philip Mordecai 5/30/25 Philip Mordecai 5/30/25

How do fandom types differ? A taxonomy of K-pop fandom with network embedding

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Philip Mordecai 4/8/25 Philip Mordecai 4/8/25

The Business of Belonging: Tapping Into the Power of Fandom (video)

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Philip Mordecai 3/11/25 Philip Mordecai 3/11/25

Fandom getting stronger in post-COVID sports world

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