Fan Voices: FandomIQ blog - Power Now Runs on Belief and the Fandoms That Sustain It

If global politics feels louder than it used to, that’s because it is. Not louder in substance, necessarily. Louder in tone. Louder in symbolism. Louder in performance. Foreign policy no longer arrives quietly in communiqués and briefing notes. It arrives as spectacle, designed to be felt before it’s understood.

Fan Voices: FandomIQ blog - Fandom, Not Price, Is Shaping the Next Wave of Travel Demand.

Why belief-driven behaviour is becoming travel’s strongest demand signal. New data shows fandom, not price, is driving travel demand. What it means for investors, boards, and experience creators.

Fan Voices: FandomIQ blog - Scoring the Soul of Sport: The 2026 Guide to AI Fandom Intelligence

Deloitte explores why your fans are your biggest asset. Do you know what they’re worth?

In an era when sports fan engagement has direct implications on revenue and brand loyalty, understanding and quantifying fandom is crucial for businesses to drive more personalized experiences.

Fan Voices: FandomIQ blog - 2025 Fandom Survey: Which Pros Do We Root For (and Against)?
What is it about some competitors that leads us to cheer for them while other players we actively root against? For the past four years, the FAR/Ultiworld Fandom Survey has sought to answer that question. In this article, we present data from over 10,000 surveys filled out by disc golf fans.

Fan Voices - FandomIQ™ blog - Reality Bar Culture: Turning Solo Streaming Into Social Rituals, using Fandom

Fan Voices: Season Special: The Changing Face of Fandom - Women lead market expansion as toy companies rethink how to reach a broader, more engaged audience.

Fan Voices - FandomIQ™ blog - Sports Media Sets $78 Billion On Fire. Still Counting Fans On Vibes.

All that money, all that talk about fans, all that money spent on live sports on our screens, yet they still can’t tell their boards and investors how many fans they have!

Fan Voices: FandomIQ blog -Young People In Japan See Oshikatsu Fandom as Way to Enrich Personal Life. Survey of 20,000 full-time employees on their attitudes toward "supporting their favorite idols and their work".

“Oshikatsu" refers to a form of consumption in which people spend money on things they support, such as celebrities, anime and game characters, or trains. It has been attracting attention in recent years due to its distinctive consumption style among young people.

Fan Voices: FandomIQ blog - How Deloitte and AWS Use AI to Study Fandom for Insights on Consumer Behavior

Fan Voices: FandomIQ blog - Fandom attracts Attracts Players, Top Mechanics Keep Them Hooked