Different fans express their fandom in different ways - Sports and Entertainment: Key insights on fandom, betting, media, and more..
The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.
IPOS
Study of influencers in the pharmaceutical field and connection with their audience
Through a methodology based on content analysis, the publications and reactions of the main pharmaceutical-themed profiles on TikTok are examined, delving into the communication resources, interaction strategies and topics with which they connect with their audience. The results reveal that, unlike other digital spaces, which are more prone to tension and confrontation, pharmaceutical influencers can openly expose their experience and professional opinion, and also demonstrate their mastery of the technical resources offered by TikTok to create informative videos about health.
Mediterranean Journal of Communication (MJC) / Revista Mediterránea de Comunicación (RMC)
Healthcare Fandom: How to Boost Engagement by Creating Fans
There is a clear need for "fan building" in healthcare. "Fans" are a critical engagement component of most industries; so how can healthcare remain the exception as it strives to be more consumer friendly? This book postulates that to have better (or more engaged) consumers in healthcare, we need to strive to build fans, followers, and friends.
First, readers are initiated to the complexities in healthcare and necessary mindset changes to create fans and sustained engagement. Second, a model based on best practices from consumer disciplines provides a blueprint for building healthcare fans. Third, possible applications for Fandom in healthcare are illustrated with tools and templates to get leaders started on their journey for transformative engagement through Fandom.
It incorporates wisdom based on interviews and discussions with healthcare leaders so Healthcare Fandom can become the oxygen needed for sustained healthcare engagement.
Purchase Here from Google books. Auth: Christina Speck
Why sports are the next big win for pharmaceutical marketing
Consumers are used to watching paid actors implore them to ask their doctors about any number of pharmaceutical drugs or treatments. But when more than a third of Americans say they follow or pay attention to sports teams, leagues, or favorite athletes at least semi-closely, according to a 2023 Pew Research survey, there is a whole field of underutilized marketing opportunities available for pharma.
Ad Age
Can fandoms be as deep and meaningful as religion?
Most of us can say that we’re fans of something – music, sports, art, books. But what does it mean to be part of a fandom? You’ve probably seen devoted super fans participating in cos play at Comic-Con, painted in their team’s color at a football game or dressed up as their favorite characters at a midnight screening of a film series. But is there something deeper than just fun at play here? Something that aligns more with religion or even sacredness? That’s the argument of sociologist Michael Elliott, a professor at Towson University who has studied the culture of Comic-Con for 7 years. Elliott joins The Excerpt to share the results of his deep research into fandoms.
USA Today
Celebrating the Vibrant Traditions That Make Global Fandoms Unique With New Campaign
Whether it’s having first access to tickets, being a part of once-in-a-lifetime artist experiences, or enjoying original series like Billions Club and Countdown To episodes, Spotify is the best place to be a fan. Every day, millions of listeners turn to Spotify to be entertained, express themselves, find connections, explore passions, and so much more. Being a fan deserves to be recognized, and that’s exactly what we’re doing with our latest global marketing campaign.
Spotify
The Business of Belonging: Tapping Into the Power of Fandom (video)
Cultivating a loyal fan base is every brand’s dream. So why not take a page out of the book of companies that have made fandom the foundation of their business? Hear from execs at Weverse, Crunchyroll, and Wattpad to gain an understanding of how these companies cultivate and serve their diehard fandoms.
Fast Company
Fandom getting stronger in post-COVID sports world
The head oIn a recent study by Momentum, 73% of self-identified fans said their interest in sports increased over the past five years.
Sports Business Journal
Research: Fandom, Fanzines, and Archiving Science Fiction Fannish History
In this online era, it is all too easy to bandy about the term “fanzine” while lacking any real understanding of what these texts used to look like or how they were duplicated and exchanged.
Karen Hellekson
The behavioural science behind sports fandom
Being a fan means being part of something bigger than yourself: being invested in history and hope; dedicating time, and energy.
Imagination
Research: The Dynamics of Online Fandom Communities: A Qualitative Study on Engagement and Identity
This study aims to explore the dynamics of online fandom communities, focusing on how these digital platforms influence engagement patterns, identity formation, community dynamics, motivations for participation, and the challenges and issues faced by members.
Fandom and AI – Endless creativity or the death of originality?
Fandom is also about celebrating individuality and self-expression. In this instance, AI being used to provide audiences with tools for developing fan art and fiction, personalised merchandise, customised profiles and avatars.
Research: Unlocking Film Fandom: AI and Machine Learning's Reign in Hybrid Movie Recommendations Through Text-to-Number Conversion and Cosine Similarity
In the ever-evolving landscape of digital entertainment, the integration of AI and machine learning techniques has revolutionized the way movies are recommended to audiences. This paper delves into the dominance of AI and machine learning methodologies in the realm of hybrid movie recommendations, employing innovative approaches such as text-to-number conversion and cosine similarity.
Research: Fandom meets artificial intelligence: Rethinking participatory culture as human–community–machine interactions.
Fandom as an interpretive community is the frontier for rich insights into the multi-layered interactions and practices between individual users, communities and intelligent machines. This research paper examines the evolving relationship between fandom and Artificial Intelligence (AI), suggesting a shift from traditional text-audience relationships to human-community-machine interactions (HCMI).