New Research Reveals Fandom is a Family Affair and Brands are Missing a Trick
75% of families actively share fandom moments and in 89% of households, kids play the key role in discovery.
New research from Kids Industries (KI) has revealed that fandom is no longer a solo pursuit. Families today aren’t just consuming together – they’re actively sharing, shaping and spreading the fandoms they love across an ever-widening range of categories. These findings challenge outdated notions of how fandoms function - who drives them and how experiences are enjoyed.
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