72% of women are ‘avid fans’ of at least one sport
Wasserman’s The Collective also finds that 34% of female sports fans want more brands involved in women’s sports.
Sports PRO
Power of Fandom: A Special Report
VIP+ Analysis: Insights for marketers on U.S. entertainment franchise fans and how to reach them in a fragmented media landscape.…
Variety
Super Bowl, Fandom, and the Power of Branding
The team at Reticle on why the Super Bowl is more than just a football game—it’s a cultural event that merges sports, entertainment, and marketing on an unparalleled scale…
Little Black Book
Fandom has toxified the world: Watchmen author Alan Moore on superheroes, Comicsgate and Trump
Enthusiasm can be a productive force for good, but our culture has rapidly become a fan-based landscape that the rest of us are merely living…
The Guardian
How to spot the difference between innocent fandoms and fanaticism
Social media feeds can become a slippery slope from fandoms to cult-like groups or obsessions for some. Jennifer Mercieca, a communications professor at Texas A&M University, joins "CBS Mornings Plus" to explain red flags to watch out for.