Power of Fandom: A Special Report

Feb 14

Written By Philip Mordecai

VIP+ Analysis: Insights for marketers on U.S. entertainment franchise fans and how to reach them in a fragmented media landscape.…

Variety

fandombrandMediaMarketingFranchiseCommunitiesCommercialisation

Philip Mordecai

72% of women are ‘avid fans’ of at least one sport

Super Bowl, Fandom, and the Power of Branding