Brand Fandom 2025: Brand Fandom Top 50 - MarketCast Reveals the 50 Brands Americans Can’t Live Without

MarketCast, the leading marketing research firm helping brands maximize their advertising impact and amplify brand fandom, today launched the results of its 2025 Brand Fandom 50, a sweeping study of over 20,000 U.S. adults and nearly 300 brands over three years. The research reveals an unprecedented look into the brands that spark deep emotional connections with consumers, and how that fandom translates into business resilience and lasting customer loyalty.

Read Here

Ad Week / MarketCast

The Fandom Phenomenon: How consumers, creators, and advertisers benefit from podcast fandom

How do you capture your audience’s attention? You can text them, email them, pay to reach them on social and search, or even fly a blimp over their house—but real influence starts with trust.

There’s no singular source of truth for potential customers, but if there were, it would sound a lot like Wondery. As Amazon’s premier podcast studio and network, Wondery is home to some of the most trusted and influential hosts in the industry, including Dax Shepard, Jason and Travis Kelce, and Keke Palmer.

Shows like Armchair Expert, New Heights, and Baby, This Is Keke Palmer consistently top charts and garner numerous awards recognition, including NAACP Image Awards, GLAAD Awards, the Variety Creative Impact in Podcasting Award, Webbys, Gracies, and The Ambies.

With listenership and advertiser interest continuing to grow across this emerging channel, one must ask: What is it about podcasts that keeps consumers coming back for more? Wondery’s latest research study, The Fandom Phenomenon, sought to uncover just that.

Read Here

Marketingbrew.com / Wondery, Amazon