Fandom is the world’s most powerful force.

We measure it in real-time.

FandomIQ™ transforms fan passion (fandom) into measurable data & intelligence through AI-powered Fandometrics™

Discover Fandometrics™

Real fans don’t just follow.

They create the future.

Fandom is the emotional engine powering today’s most influential communities. Yet its true impact on culture, markets and brands has long been invisible.

FandomIQ changes that. We turn fandoms into powerful predictive outcomes for agencies, brands, rights holders and IP owners.

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Introducing FandomIQ

  • Real-time fan intelligence and FanIQ data

  • The new cross-industry fandom standard

  • AI-powered, and predicts what fans and markets will do next

Fandom Worlds

From campaigns to culture, fandom is what moves people

FandomIQ Explained.

  • FandomIQ is an AI-powered fan intelligence technology that identifies, measures (+ scores), predicts and helps brands act on the real-time energy of fandom.

  • Fandom drives markets and cultural trends. Measuring it helps identify early growth signals, optimize communities and predict consumer behavior before traditional data sources catch up. It is an untapped data source!

  • Unlike social listening or sentiment tracking, FandomIQ uses proprietary AI (Fandometrics) to quantify fan passion and cultural momentum in real time. It creates a new intelligence called FanIQ data.

  • Brands, creators, agencies, governments and investors looking to understand where culture is headed and how to lead it.

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