Brand Fandom 2025: Brand Fandom Top 50 - MarketCast Reveals the 50 Brands Americans Can’t Live Without
Brand Fandom 2025: Brand Fandom Top 50 - MarketCast Reveals the 50 Brands Americans Can’t Live Without
MarketCast, the leading marketing research firm helping brands maximize their advertising impact and amplify brand fandom, today launched the results of its 2025 Brand Fandom 50, a sweeping study of over 20,000 U.S. adults and nearly 300 brands over three years. The research reveals an unprecedented look into the brands that spark deep emotional connections with consumers, and how that fandom translates into business resilience and lasting customer loyalty.
Ad Week / MarketCast
Cannes Lions Retrospective: 3 Reasons Why Fandom Can Be a Marketer's Superpower
CANNES, France 2024 —Brands whose marketing strategies overlook fan communities are leaving their most valuable audiences untapped, executives shared at a group chat on Monday at ADWEEK House in Cannes. Michael Sugar, CEO and founder of Sugar23, moderated the panel, which included Alyssa Buetikofer, vice president and CMO of McDonald’s Canada, and Stephanie Fried, the CMO of Fandom. The executives discussed the power of connecting with audiences in fan communities and through online forums surrounding sports, entertainment, music and gaming. All three executives are well-versed in the subject. Sugar, an Oscar-winning producer, has been recently helping brands connect with popular celebrities who inspire fandoms.
AD Week
Fandom and marketers: Here’s what the numbers say
From pop stars to sports, fandoms can be a great benefit to marketers, but not without risks, according to a recent Kearney report.
Marketingdive.com/Kearney
Can fandoms be as deep and meaningful as religion?
Most of us can say that we’re fans of something – music, sports, art, books. But what does it mean to be part of a fandom? You’ve probably seen devoted super fans participating in cos play at Comic-Con, painted in their team’s color at a football game or dressed up as their favorite characters at a midnight screening of a film series. But is there something deeper than just fun at play here? Something that aligns more with religion or even sacredness? That’s the argument of sociologist Michael Elliott, a professor at Towson University who has studied the culture of Comic-Con for 7 years. Elliott joins The Excerpt to share the results of his deep research into fandoms.
USA Today
Celebrating the Vibrant Traditions That Make Global Fandoms Unique With New Campaign
Whether it’s having first access to tickets, being a part of once-in-a-lifetime artist experiences, or enjoying original series like Billions Club and Countdown To episodes, Spotify is the best place to be a fan. Every day, millions of listeners turn to Spotify to be entertained, express themselves, find connections, explore passions, and so much more. Being a fan deserves to be recognized, and that’s exactly what we’re doing with our latest global marketing campaign.
Spotify
Fandom and AI – Endless creativity or the death of originality?
Fandom is also about celebrating individuality and self-expression. In this instance, AI being used to provide audiences with tools for developing fan art and fiction, personalised merchandise, customised profiles and avatars.
