5 Keys to Help Marketers Unlock the Power of Fandom

Feb 19

Written By Philip Mordecai

McDonald's, the Grammys, Snickers and other brands that get it right.

MUSE by Clios

MediaMarketingFandomBrandsF1NikeMarsGrammysMusicSportsNBAContent

Philip Mordecai

Research: Fandom meets artificial intelligence: Rethinking participatory culture as human–community–machine interactions.

How Fangirling Became Cool