Fandom getting stronger in post-COVID sports world
The head oIn a recent study by Momentum, 73% of self-identified fans said their interest in sports increased over the past five years.
Sports Business Journal
Research: The Dynamics of Online Fandom Communities: A Qualitative Study on Engagement and Identity
This study aims to explore the dynamics of online fandom communities, focusing on how these digital platforms influence engagement patterns, identity formation, community dynamics, motivations for participation, and the challenges and issues faced by members.