Peacock Is the Streamer Best Positioned for Acquisition or Bundling, Fandom Data Says
In the age of streaming bundles, Peacock may be the most attractive asset according to new data from Fandom. The world’s largest fan platform leveraged its first-party data, called FanDNA, from its 350 million monthly visitors to take a deeper dive into the individual streaming services and TheWrap can exclusively reveal those findings first.
Fandom’s data, based on site visitation and how popular series overindex with fans across 300 subgenres, suggest Peacock’s diverse and distinct library of reality programming, medical and crime procedural dramas and combat sports makes it the best compliment to other existing streamers.
The Wrap / Adam Chitwood
Fandom getting stronger in post-COVID sports world
The head oIn a recent study by Momentum, 73% of self-identified fans said their interest in sports increased over the past five years.
Sports Business Journal
Research: The Dynamics of Online Fandom Communities: A Qualitative Study on Engagement and Identity
This study aims to explore the dynamics of online fandom communities, focusing on how these digital platforms influence engagement patterns, identity formation, community dynamics, motivations for participation, and the challenges and issues faced by members.
