Fan Voices: FandomIQ blog - Scoring the Soul of Sport: The 2026 Guide to AI Fandom Intelligence

Deloitte explores why your fans are your biggest asset. Do you know what they’re worth?

In an era when sports fan engagement has direct implications on revenue and brand loyalty, understanding and quantifying fandom is crucial for businesses to drive more personalized experiences.

Fan Voices: FandomIQ blog - How Deloitte and AWS Use AI to Study Fandom for Insights on Consumer Behavior