Brand Fandom 2025: Brand Fandom Top 50 - MarketCast Reveals the 50 Brands Americans Can’t Live Without

MarketCast, the leading marketing research firm helping brands maximize their advertising impact and amplify brand fandom, today launched the results of its 2025 Brand Fandom 50, a sweeping study of over 20,000 U.S. adults and nearly 300 brands over three years. The research reveals an unprecedented look into the brands that spark deep emotional connections with consumers, and how that fandom translates into business resilience and lasting customer loyalty.

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Ad Week / MarketCast