Young People See Oshikatsu Fandom as Way to Enrich Personal Life

Fan Voices: FandomIQ blog -Young People In Japan See Oshikatsu Fandom as Way to Enrich Personal Life. Survey of 20,000 full-time employees on their attitudes toward "supporting their favorite idols and their work".

“Oshikatsu" refers to a form of consumption in which people spend money on things they support, such as celebrities, anime and game characters, or trains. It has been attracting attention in recent years due to its distinctive consumption style among young people.