Fandom and marketers: Here’s what the numbers say
From pop stars to sports, fandoms can be a great benefit to marketers, but not without risks, according to a recent Kearney report.
Marketingdive.com/Kearney
From pop stars to sports, fandoms can be a great benefit to marketers, but not without risks, according to a recent Kearney report.
Marketingdive.com/Kearney