New MIDiA Research Data Shows Why Virality Is Not Building Fandom (in Music)

Fan Voices: FandomIQ blog - New MIDiA Research Data Shows Why Virality Is Not Building Fandom (in Music)

In Q4 2025, MIDiA published “All eyes, No ears: Why virality is not building fandom”.

This new report examines the limitations of music discovery on social media and why on-platform exposure often isn’t leading to more streams or fans for artists – especially among younger consumers.