Young People See Oshikatsu Fandom as Way to Enrich Personal Life
Fan Voices: FandomIQ blog -Young People In Japan See Oshikatsu Fandom as Way to Enrich Personal Life. Survey of 20,000 full-time employees on their attitudes toward "supporting their favorite idols and their work".
“Oshikatsu" refers to a form of consumption in which people spend money on things they support, such as celebrities, anime and game characters, or trains. It has been attracting attention in recent years due to its distinctive consumption style among young people.
The practice of oshikatsu, vigorously expressing fandom for a musician or other entertainer, or even a fictional character or inanimate target of support, is nothing rare in Japan, with nearly 30% of working-age people—and around half of those in their twenties—taking part.
Oshikatsu refers to activities that people do to support their favorite idol or object, such as an entertainer, athlete, or other celebrity, an anime or game character, or even an inanimate target of affection like a particular railway line. These activities range widely, from attending events to purchasing goods.
Oshikatsu is a Japanese term for the activities fans engage in to support their favorite person, character, or thing. The word combines "oshi" (推し), meaning "one who is supported," and "katsu" (活), meaning "activity". Oshikatsu can involve buying merchandise, attending concerts or events, sharing content online, and creating fan art, and it extends beyond idols to include characters, athletes, and even hobbies like trains or food.
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