REPORT: 2025-global-f1-fan-survey-insights
Fan Voices: FandomIQ blog -2025-global-f1-fan-survey-insights
Formula 1 fandom is evolving, and it’s younger, more diverse, and more plugged-in than ever. According to the 2025 Global F1 Fan Survey, released by Formula 1 and Motorsport Network, the sport is in the midst of a generational and cultural shift, with women, Gen Z, and US fans emerging as powerful forces shaping the future of the grid.
Conducted every four years, the survey gathered insights from more than 100,000 self-identified F1 fans across 186 countries. The results confirm what has been building over recent seasons: Formula 1 is no longer just a motorsport; it’s a cultural phenomenon.
The Full Report can be found here: F1 Fan Report
Sports Tourism News / F1 / Motorsportnetwork.com
FANS WANT MORE - Momentum data shows fandom getting stronger in post-COVID sports world.
In a recent study by Momentum, 73% of self-identified fans said their interest in sports increased over the past five years. And while a pre-pandemic comp is missing, it’s noteworthy that a whopping 93% of the online survey respondents “believe fandom for their favorite team or sport will have a strong and vibrant community 10 years from now,” while 88% see themselves “being a fan until they die.”
The survey was taken last August across Canada, France, Germany, Italy, Spain, the U.K. and the U.S.
Sports Business Journal / Momentum Worldwide
