Celebrating the Vibrant Traditions That Make Global Fandoms Unique With New Campaign
Whether it’s having first access to tickets, being a part of once-in-a-lifetime artist experiences, or enjoying original series like Billions Club and Countdown To episodes, Spotify is the best place to be a fan. Every day, millions of listeners turn to Spotify to be entertained, express themselves, find connections, explore passions, and so much more. Being a fan deserves to be recognized, and that’s exactly what we’re doing with our latest global marketing campaign.
Spotify
The Business of Belonging: Tapping Into the Power of Fandom (video)
Cultivating a loyal fan base is every brand’s dream. So why not take a page out of the book of companies that have made fandom the foundation of their business? Hear from execs at Weverse, Crunchyroll, and Wattpad to gain an understanding of how these companies cultivate and serve their diehard fandoms.
Fast Company
Fandom getting stronger in post-COVID sports world
The head oIn a recent study by Momentum, 73% of self-identified fans said their interest in sports increased over the past five years.
Sports Business Journal
Research: Fandom, Fanzines, and Archiving Science Fiction Fannish History
In this online era, it is all too easy to bandy about the term “fanzine” while lacking any real understanding of what these texts used to look like or how they were duplicated and exchanged.
Karen Hellekson
The behavioural science behind sports fandom
Being a fan means being part of something bigger than yourself: being invested in history and hope; dedicating time, and energy.
Imagination
Research: The Dynamics of Online Fandom Communities: A Qualitative Study on Engagement and Identity
This study aims to explore the dynamics of online fandom communities, focusing on how these digital platforms influence engagement patterns, identity formation, community dynamics, motivations for participation, and the challenges and issues faced by members.
Fandom and AI – Endless creativity or the death of originality?
Fandom is also about celebrating individuality and self-expression. In this instance, AI being used to provide audiences with tools for developing fan art and fiction, personalised merchandise, customised profiles and avatars.
