Here’s How Fandom Marketing Can Power Your Global Strategy

Embracing Fan Culture - As brands continue to recognize the power of fandoms, we’re likely to see more campaigns that celebrate fandom creativity, blending branded experiences with the unique passions of these dedicated communities. This evolution in marketing makes fandoms an invaluable asset for brands looking to build meaningful, long-lasting relationships with consumers.

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Fandom and marketers: Here’s what the numbers say

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Fandom is no longer a niche, as 3-in-5 Aussies consider themselves fans.