Fan Voices: FandomIQ blog -Young People In Japan See Oshikatsu Fandom as Way to Enrich Personal Life. Survey of 20,000 full-time employees on their attitudes toward "supporting their favorite idols and their work".

“Oshikatsu" refers to a form of consumption in which people spend money on things they support, such as celebrities, anime and game characters, or trains. It has been attracting attention in recent years due to its distinctive consumption style among young people.

Fan Voices: FandomIQ blog - How Deloitte and AWS Use AI to Study Fandom for Insights on Consumer Behavior

Fan Voices: Special Report - China’s media formation mechanism of “sports fandom circle” in the digital media era: An analysis from the perspective of fan emotional dynamic development

Fan Voices: FandomIQ blog -The Language of Fandom

Fan Voices: SPORTFIVE Unveils Study On How Sponsors Can Better Understand U.S. Soccer Fandom

Fan Voices: The 2025 Sports Playbook: How Brands Win With Fandom And Streaming - the CMO network-Forbes

Fan Voices: FandomIQ blog -kpop-demon-hunters-success-netflix-Fandom

Fan Voices: FandomIQ blog -How movies impact fans’ buying and engagement

Fan Voices: FandomIQ blog -How the Fandom Journey builds loyalty

Fan Voices: FandomIQ blog -There’s a formula to loyalty, super-fandoms have mastered it.