The Allure of the Tribe: Exploring the Psychology of Fandom
Fandoms – passionate communities built around shared interests have become a defining feature of pop culture. From the electric atmosphere of a football stadium to the intricate fan art dedicated to K-pop bands, the intensity of fandom devotion can be both captivating, mystifying and, at times, worrying.
Team Lewis / Samantha Aloysius
Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion (Springer)
The success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.
Springer Books / Michael Lewis
Research: Fandom, Fanzines, and Archiving Science Fiction Fannish History
In this online era, it is all too easy to bandy about the term “fanzine” while lacking any real understanding of what these texts used to look like or how they were duplicated and exchanged.
Karen Hellekson
The behavioural science behind sports fandom
Being a fan means being part of something bigger than yourself: being invested in history and hope; dedicating time, and energy.
Imagination
Super Bowl, Fandom, and the Power of Branding
The team at Reticle on why the Super Bowl is more than just a football game—it’s a cultural event that merges sports, entertainment, and marketing on an unparalleled scale…
Little Black Book
