The Allure of the Tribe: Exploring the Psychology of Fandom

Written By Philip Mordecai

Fandoms – passionate communities built around shared interests have become a defining feature of pop culture. From the electric atmosphere of a football stadium to the intricate fan art dedicated to K-pop bands, the intensity of fandom devotion can be both captivating, mystifying and, at times, worrying.

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Team Lewis / Samantha Aloysius

Philip Mordecai
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Loyal to the oil – how religion and striking it rich shape Canada’s hockey fandom
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Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion (Springer)