Can fandoms be as deep and meaningful as religion?
Most of us can say that we’re fans of something – music, sports, art, books. But what does it mean to be part of a fandom? You’ve probably seen devoted super fans participating in cos play at Comic-Con, painted in their team’s color at a football game or dressed up as their favorite characters at a midnight screening of a film series. But is there something deeper than just fun at play here? Something that aligns more with religion or even sacredness? That’s the argument of sociologist Michael Elliott, a professor at Towson University who has studied the culture of Comic-Con for 7 years. Elliott joins The Excerpt to share the results of his deep research into fandoms.
USA Today
Fandom and AI – Endless creativity or the death of originality?
Fandom is also about celebrating individuality and self-expression. In this instance, AI being used to provide audiences with tools for developing fan art and fiction, personalised merchandise, customised profiles and avatars.
72% of women are ‘avid fans’ of at least one sport
Wasserman’s The Collective also finds that 34% of female sports fans want more brands involved in women’s sports.
Sports PRO
Power of Fandom: A Special Report
VIP+ Analysis: Insights for marketers on U.S. entertainment franchise fans and how to reach them in a fragmented media landscape.…
Variety