Fan Voices: FandomIQ blog -Young People In Japan See Oshikatsu Fandom as Way to Enrich Personal Life. Survey of 20,000 full-time employees on their attitudes toward "supporting their favorite idols and their work".

“Oshikatsu" refers to a form of consumption in which people spend money on things they support, such as celebrities, anime and game characters, or trains. It has been attracting attention in recent years due to its distinctive consumption style among young people.

Fan Voices: FandomIQ blog -The Language of Fandom

Fan Voices: FandomIQ blog -kpop-demon-hunters-success-netflix-Fandom

Fan Voices: FandomIQ blog -How movies impact fans’ buying and engagement

Fan Voices: FandomIQ blog -How the Fandom Journey builds loyalty

Fan Voices: FandomIQ blog -There’s a formula to loyalty, super-fandoms have mastered it.

Fan Voices: FandomIQ blog -2025-global-f1-fan-survey-insights