The Language of Fandom

Professor Venkata S. Govindarajan studies how language reflects the ups and downs of professional sports fandom. If you’re a fan of sports, you’ve almost certainly engaged in passionate discussions and debates with your favorite team’s fellow supporters during a game.

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Professor Venkata S. Govindarajan, Ithaca College

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The Cost of Fandom: Ally Bank Finds Sports Fans Breaking the Bank for the Love of the Game

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Unlocking the growing power of Latino fans: Building a stronger sports economy