The Business of Belonging: Tapping Into the Power of Fandom (video)
Cultivating a loyal fan base is every brand’s dream. So why not take a page out of the book of companies that have made fandom the foundation of their business? Hear from execs at Weverse, Crunchyroll, and Wattpad to gain an understanding of how these companies cultivate and serve their diehard fandoms.
Fast Company
Fandom getting stronger in post-COVID sports world
The head oIn a recent study by Momentum, 73% of self-identified fans said their interest in sports increased over the past five years.
Sports Business Journal
Research: Fandom, Fanzines, and Archiving Science Fiction Fannish History
In this online era, it is all too easy to bandy about the term “fanzine” while lacking any real understanding of what these texts used to look like or how they were duplicated and exchanged.
Karen Hellekson
Research: Unlocking Film Fandom: AI and Machine Learning's Reign in Hybrid Movie Recommendations Through Text-to-Number Conversion and Cosine Similarity
In the ever-evolving landscape of digital entertainment, the integration of AI and machine learning techniques has revolutionized the way movies are recommended to audiences. This paper delves into the dominance of AI and machine learning methodologies in the realm of hybrid movie recommendations, employing innovative approaches such as text-to-number conversion and cosine similarity.
Research: Fandom meets artificial intelligence: Rethinking participatory culture as human–community–machine interactions.
Fandom as an interpretive community is the frontier for rich insights into the multi-layered interactions and practices between individual users, communities and intelligent machines. This research paper examines the evolving relationship between fandom and Artificial Intelligence (AI), suggesting a shift from traditional text-audience relationships to human-community-machine interactions (HCMI).
72% of women are ‘avid fans’ of at least one sport
Wasserman’s The Collective also finds that 34% of female sports fans want more brands involved in women’s sports.
Sports PRO