Research: Fandom meets artificial intelligence: Rethinking participatory culture as human–community–machine interactions.

Fandom as an interpretive community is the frontier for rich insights into the multi-layered interactions and practices between individual users, communities and intelligent machines. This research paper examines the evolving relationship between fandom and Artificial Intelligence (AI), suggesting a shift from traditional text-audience relationships to human-community-machine interactions (HCMI).

Read Here

Eva Cheuk-Yin Li PhD

Previous
Previous

Research: Unlocking Film Fandom: AI and Machine Learning's Reign in Hybrid Movie Recommendations Through Text-to-Number Conversion and Cosine Similarity

Next
Next

5 Keys to Help Marketers Unlock the Power of Fandom