Different fans express their fandom in different ways - Sports and Entertainment: Key insights on fandom, betting, media, and more..
The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.
IPOS
Fandom getting stronger in post-COVID sports world
The head oIn a recent study by Momentum, 73% of self-identified fans said their interest in sports increased over the past five years.
Sports Business Journal
The behavioural science behind sports fandom
Being a fan means being part of something bigger than yourself: being invested in history and hope; dedicating time, and energy.
Imagination
72% of women are ‘avid fans’ of at least one sport
Wasserman’s The Collective also finds that 34% of female sports fans want more brands involved in women’s sports.
Sports PRO