Philip Mordecai 6/9/25 Philip Mordecai 6/9/25 Loyal to the oil – how religion and striking it rich shape Canada’s hockey fandom Read More Philip Mordecai 6/4/25 Philip Mordecai 6/4/25 The Allure of the Tribe: Exploring the Psychology of Fandom Read More Philip Mordecai 6/4/25 Philip Mordecai 6/4/25 Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion (Springer) Read More Philip Mordecai 6/4/25 Philip Mordecai 6/4/25 Classifying and Characterizing Fandom Activities: A Focus on Superfans’ Posting and Commenting Behaviors in a Digital Fandom Community Read More Philip Mordecai 6/4/25 Philip Mordecai 6/4/25 Gatekeeping the Gatekeepers: An Exploratory Study of Transformative Games Fandom & TikTok Algorithms Read More Philip Mordecai 6/4/25 Philip Mordecai 6/4/25 From celebrity advocacy to fandom advocacy: Harness the power of participatory fandom culture Read More Philip Mordecai 5/30/25 Philip Mordecai 5/30/25 How do fandom types differ? A taxonomy of K-pop fandom with network embedding Read More Philip Mordecai 5/29/25 Philip Mordecai 5/29/25 Sports fandom in the metaverse: marketing implications and research agenda Read More Philip Mordecai 5/29/25 Philip Mordecai 5/29/25 Cannes Lions Retrospective: 3 Reasons Why Fandom Can Be a Marketer's Superpower Read More Philip Mordecai 5/29/25 Philip Mordecai 5/29/25 Fandom and marketers: Here’s what the numbers say Read More Newer Posts Older Posts Get started with FandomIQ™ today Get My Competitive Ad-Fantage
Philip Mordecai 6/9/25 Philip Mordecai 6/9/25 Loyal to the oil – how religion and striking it rich shape Canada’s hockey fandom Read More
Philip Mordecai 6/4/25 Philip Mordecai 6/4/25 The Allure of the Tribe: Exploring the Psychology of Fandom Read More
Philip Mordecai 6/4/25 Philip Mordecai 6/4/25 Fandom Analytics: Creating and Harnessing Consumer and Cultural Passion (Springer) Read More
Philip Mordecai 6/4/25 Philip Mordecai 6/4/25 Classifying and Characterizing Fandom Activities: A Focus on Superfans’ Posting and Commenting Behaviors in a Digital Fandom Community Read More
Philip Mordecai 6/4/25 Philip Mordecai 6/4/25 Gatekeeping the Gatekeepers: An Exploratory Study of Transformative Games Fandom & TikTok Algorithms Read More
Philip Mordecai 6/4/25 Philip Mordecai 6/4/25 From celebrity advocacy to fandom advocacy: Harness the power of participatory fandom culture Read More
Philip Mordecai 5/30/25 Philip Mordecai 5/30/25 How do fandom types differ? A taxonomy of K-pop fandom with network embedding Read More
Philip Mordecai 5/29/25 Philip Mordecai 5/29/25 Sports fandom in the metaverse: marketing implications and research agenda Read More
Philip Mordecai 5/29/25 Philip Mordecai 5/29/25 Cannes Lions Retrospective: 3 Reasons Why Fandom Can Be a Marketer's Superpower Read More
Philip Mordecai 5/29/25 Philip Mordecai 5/29/25 Fandom and marketers: Here’s what the numbers say Read More
