Peacock Is the Streamer Best Positioned for Acquisition or Bundling, Fandom Data Says
In the age of streaming bundles, Peacock may be the most attractive asset according to new data from Fandom. The world’s largest fan platform leveraged its first-party data, called FanDNA, from its 350 million monthly visitors to take a deeper dive into the individual streaming services and TheWrap can exclusively reveal those findings first.
Fandom’s data, based on site visitation and how popular series overindex with fans across 300 subgenres, suggest Peacock’s diverse and distinct library of reality programming, medical and crime procedural dramas and combat sports makes it the best compliment to other existing streamers.
The Wrap / Adam Chitwood
Sports fandom in the metaverse: marketing implications and research agenda
The metaverse is transforming how sports fans consume sports, express their fandom, and interact with sports brands representing professional sports leagues, teams and athletes. However, scholars and practitioners lack an understanding of how sports brands can effectively appeal to their fans using the metaverse. This conceptual study aims to address this gap by combining marketplace evidence and extant research through the lens of social identity theory. The study suggests that sports brands should engage their fans in the metaverse by offering exclusive experiences that strengthen fans’ identification as a fan, facilitating opportunities for fans to demonstrate their fandom and reinforce their association with the fan community, and fostering immersive experiences that enable fans to interact with each other and the sports brand. This study outlines several potential areas for future research based on three themes, namely experiences, personalization, and inclusivity. By addressing these areas, sports brands can better understand and optimize their engagement strategies with fans using the metaverse.
Springer Nature Link / Ellen Schmidt-Devlin & Raeesah Chohan
Cannes Lions Retrospective: 3 Reasons Why Fandom Can Be a Marketer's Superpower
CANNES, France 2024 —Brands whose marketing strategies overlook fan communities are leaving their most valuable audiences untapped, executives shared at a group chat on Monday at ADWEEK House in Cannes. Michael Sugar, CEO and founder of Sugar23, moderated the panel, which included Alyssa Buetikofer, vice president and CMO of McDonald’s Canada, and Stephanie Fried, the CMO of Fandom. The executives discussed the power of connecting with audiences in fan communities and through online forums surrounding sports, entertainment, music and gaming. All three executives are well-versed in the subject. Sugar, an Oscar-winning producer, has been recently helping brands connect with popular celebrities who inspire fandoms.
AD Week
72% of women are ‘avid fans’ of at least one sport
Wasserman’s The Collective also finds that 34% of female sports fans want more brands involved in women’s sports.
Sports PRO
Power of Fandom: A Special Report
VIP+ Analysis: Insights for marketers on U.S. entertainment franchise fans and how to reach them in a fragmented media landscape.…
Variety
Super Bowl, Fandom, and the Power of Branding
The team at Reticle on why the Super Bowl is more than just a football game—it’s a cultural event that merges sports, entertainment, and marketing on an unparalleled scale…
Little Black Book
