Whitepaper: SportFive - How Sponsors Can Better Understand U.S. Soccer Fandom.
Brands have been told to "get ready" for the world's biggest sporting event. But interested parties should do so right now. A great way for them to start is by exploring SPORTFIVE's latest whitepaper, which delves into how brands and sponsors can better understand the unique nature of U.S. soccer fans and ultimately emerge victorious during this once-in-a-generation spectacle.
130 million people in the United States identify as soccer fans, but they are unlike any other demographic in the sporting world.
To better understand this large group of people, seven unique personas have emerged out of SPORTFIVE’s research. These seven personas exist across a spectrum, with some people’s fandom leaning toward "Sport-First" while others tilt towards "Culture-First." SPORTFIVE has segmented these personas across this spectrum, showing why they're fans and how they interact with the sport.
SPORTFIVE